2013 is the year that commercial imperative of good data handling will be realised

Speaking at the launch of the ICO’s annual report today, Christopher Graham will highlight that consumers have a strong awareness of how their data should be handled, and how this affects their relationship with businesses.

An ICO study into public attitudes toward data protection found that 97% of those surveyed were concerned that organisations would pass or sell-on their personal details. The survey also found more than half (53%) considered details of the products they had bought to be personal information.

Yet in spite of these consumer concerns, only 10% of businesses were aware of the legal limitations of how they could use customer’s personal data.

Information Commissioner Christopher Graham said:

Education and empowerment have been two of the key areas we’ve focused on in the past twelve months. That work is having real benefits: consumers’ awareness of their rights remains strong, and that is empowering people to demand more in return for their data.

“The result is consumers expecting organisations to handle their personal data in a proper way, and in a legal way. Businesses that don’t meet that basic requirement are going to quickly find themselves losing customers.

I think 2013 is the year that organisations will realise the commercial imperative of properly handling customer data. The stats we’ve seen about public concern around personal data show that, as does a company the size of Microsoft choosing privacy as a theme of a national advertising campaign.

“The message to business is simple: consumers understand the value of their personal data, and they expect you to too.

Find the complete report here.

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