42% of Students are concerned that personal information available about them online might affect their future employment prospects, the Information Commissioner’s Office (ICO) said, as it launched its 2011 Student Brand Ambassador campaign.

New figures also show that many students are not adequately protecting themselves against the risk of identity theft.

  • 33% students who have lived at a previous address while at university still haven’t arranged the redirection of all their important post to their current university address
  • 76% haven’t checked their credit rating in the last year
  • 66% have never checked it, allowing suspicious credit applications to go unnoticed

The ICO has launched its 2011 Student Brand Ambassador Campaign, a nationwide project aimed at raising young people’s awareness of information rights.

Students at 15 universities across the UK, including Manchester, Cardiff, Edinburgh and Ulster, have been recruited to promote the ICO’s work on campus. Tasks involve spreading the word using social media, generating local media coverage and doing promotional work.

Information Commissioner, Christopher Graham, said:

“In tough times, young people are clearly less relaxed about privacy, particularly in relation to information that they post online – but many may not know what they can do about it. The Student Brand Ambassador campaign is about arming students with the advice they need to protect themselves from obvious dangers such as identity theft and keeping their social lives private. It’s about empowering young people to take back control of their information and I hope the campaign is embraced by students at universities across the UK.”

All figures, unless otherwise stated, are from YouGov Plc.  The survey’s total sample size was 500 full time university students. Fieldwork was undertaken between 14 and 17 October 2011.

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