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ThreatMatrix and Cloud-based Fraud Prevention Company and the Ponemon Institute have released the findings of their joint study on Consumers and their awareness and appreciation of online fraud.

The study has revealed

  • 85% of respondents reported being worried and dissatisfied with the level of protection online businesses are providing to stop fraudsters. This % is up 5% on the Ponemon study of 2009.
  • 42% of respondents said they have been the victim of online fraud.
  • 80% of victims said they did not report the crime.
  • 19% that said they had reported the fraud only reported to the online business.

A lot of fraudulent activity goes unreported today, making it difficult for online businesses to fully understand the prominence and seriousness of the problem,” said Reed Taussig, president and CEO, ThreatMetrix. “With a rise in online transactions and activities across devices, more needs to be done to educate online merchants, banks, social outlets and other businesses on how to decrease fraudulent activity.”

Those respondents that expressed concern over online fraud said they felt online merchants, banks and social networks need to take additional steps to prevent fraudsters from stealing consumer information.

  • 68% would allow a trusted online business to place a cookie on their computer to automatically authenticate them
  • 82% indicated that they would expect an online business to offer alternative authentication methods if they were unable to match the consumer’s digital fingerprint to their security system.

“Our survey results help validate the need and consumer preference for technology, such as device identification, to authenticate identity as opposed to using personally identifiable information,” said Dr. Larry Ponemon, chairman and founder of the Ponemon Institute. “Consumers expressed much more willingness to share data like ISP, computer serial number, type and make, rather than information like date of birth and telephone number.”

Information Consumers are Willing to Allow a Trusted Online Business to Check to Verify Their Identity, or Digitally Fingerprint Their Computer:

1. Serial number of computer 88%
2. Type and make of your computer 83%
3. Internet service provider 76%
4. Browser settings  71%
5. Type of browser  65%
6. IP address 59%
7. Types of software applications residing on your device 54%
8. Email address  46%
9. Purchase history  39%
10. Planned future purchases  35%
11. Date of birth  34%
12. Telephone number  17%
13. Home address  16%
14. Name  14%
15. Zip code 9%
16. Social Security number 4%
17. Driver’s license number 2%

Study findings indicate that consumers have a “positive perception about companies that use authentication and fraud detection tools to prevent online fraud”.

  • 56% of consumers indicated they are ‘more willing’ to shop or browse an online business if they know that company is taking specific measures toward combating fraud.
  • 88% of respondents stated a preference for companies to share information about their device for authentication purposes — as opposed to sharing personal information to verify their identity.

 Read the whole study here.

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